E-COMMERCE
SM 211 SPRING 2008

Instructor Information: Salvatore G.T. Sgambelluri
Email: bunnyman46@yahoo.com
Pager: 476-4671
GCC: 735-5618
Office: D8b
Office Hours:
M-2:00-3:30; 6:30-7:30
W-2:00-3:30; 6:30-7:30

Course Description:
This course serves as a comprehensive introduction to the field of e-commerce. At the core of e-commerce activities is the strategy of the enterprise. Wrapped around this strategy process are four critical infrastructures: technology, capital, public policy, and media. These four infrastructures provide the context-both the opportunities and the constraints-within which the strategy operates.
Prerequisites: None.
Course Objectives: Student will learn and apply critical thinking skills to the learning outcomes in the following units:

Unit 1: Overview of the text Learning Outcomes
Unit 2: The Basic Technology of the Internet and the Web
Unit 3: Strategy Formulation for Online Firms
Unit 4: Technology Infrastructure
Unit 5: Capital Infrastructure
Unit 6: Media Infrastructure
Unit 7: Public Policy Infrastructure

Required Text
All students must obtain the course textbook Introduction to E-Commerce, 2nd edition, Rayport & Jaworski,

Course Activities
Students will be exposed to a cooperative learning experience to include but not limited to student discussions, student feedback, instructor specific feedback, group role play, jigsaw exercises, think-pair-share, group case analysis, group issues problem solving, collaborative projects, minute paper, PowerPoint presentations, industry guest speakers, and when scheduled-field trips. Students may also be assigned work outside the classroom that may include but not limited to library, Internet research projects or other assignments at the discretion of the instructor.

Credit Hours (3)

Meeting Dates and time
TR 4:00 P.M. - 5:30 P.M.

Course Guidelines

Attendance: You are expected to be prompt for class meetings and attendance is required.
The instructor will take attendance at each class meeting.

Classroom Etiquette
As a courtesy to the class, all cell phones, pagers, and other electronic hardware must be off or on silent mode, also known as buzz mode. Emergency phone calls must be taken outside of the classroom. Portable audio/visual devices are not to be played during class.

Student Courtesy
Please note: During lectures, I will stop the lecture when students engaged in personal, disruptive conversation; I will continue when the disruption ends.

Class preparation
SM 211 E-Commerce Management is a course directed to the real world of
E-commerce transacted in Cyberspace; therefore, it is your responsibility and to your benefit to be current with chapter and assignment preparations. Being prepared for class not only affords you the opportunity to better understand the discussion, but also allows for easier class participation.

Assignments
Assignments-as scheduled-are expected on due dates; All Assignments must have all five items in the upper left-hand corner: (1) Student name, (2) Course number (SM211) (3) Assignment No., (4) TR class, (5) and Date. Assignments must be typewritten, double-spaced, and stapled. Deviations from these requirements will cause your papers to be rejected. And please note: only assignments from the class in attendance will be accepted; tendering assignments from other class periods is prohibited

Late Assignments
If justified, late assignments may be accepted. Under no circumstances, however, will late assignments be accepted past two consecutive class meetings after the due date. Letter grade "B" (89%) will be the highest grade attainable for accepted late assignments. The instructor reserves the right to make the final decision concerning late assignments.

Makeup Tests
It is your responsibility to make prior arrangements with the instructor-before the scheduled mid-term and final exams dates-before makeup will be allowed. Makeup exams may be different from scheduled exams. The instructor reserves the right to assign a research paper or other assignments in lieu of a makeup exam. And in fairness to students who take their scheduled exams, the instructor reserves the right to make the final decision concerning makeup exams.

Participation
Always remember that you are unique individuals; each of you have prior knowledge, special experiences, and authentic contributions you bring to the class meetings. Please feel free to express your ideas and comments; it is important to all of us; we all can learn from each other-please participate!

Class Make-up
In the event classes are postponed as a result of a power outage, water outage, bomb scare, typhoon, or other natural disasters, all classes missed will be made up by: (1) extending the class meeting time an additional 15-20 minutes until the contact hours missed are met or (2) scheduling the classes on a Friday or Saturday as well as other arrangements.

Students with Special Needs
In compliance with Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA), a student who wishes to receive some instructional accommodation, because of a documented sensory and/or learning disability, should meet with the instructor to discuss this accommodation. The student must have been identified, as "special needs" by the college and an appropriate letter must be provided by the Accommodative Services Coordinator to the course instructor. Provisions for accommodations will be made by the instructor based upon written guidelines from the college's Office of Accommodative Services.

Grading Procedure:
Grading Scale:
Final Grade:
Tests (Mid-Term (30%) & Finals (30%) 60% A 90 - 100
Assignments 25% B 80 - 89
Attendance/participation 15% C 70 - 79
Total 100% D 60 - 69
F 0 - 59

TENTATIVE SM211 SPRING 2008 SCHEDULE
Course Disclaimer
The syllabus is tentative and subject to modifications according to progress, needs and interest of students.

DATE CHAPTER ASSIGNMENTS COMMENTS
Week 1 Framework for E-Commerce
Week 2 Basic Technology of the Internet &
E-Commerce Business
Week 3 Market Opportunity Analysis
Week 4 Business Models
Week 5 Strategy Formulation
Week 6 Market Communication and Branding
Week 7 Implementation
Week 8 Mid-Term
Week 9 Metrics
Week 10 Website Development Process
Week 11 Site Architecture
Week 12 Human and Financial Capital
Week 13 Media Transformation
Week 14 Public Policy
Week 15 Finals

Formative Assessments
25% of final grade

For Assignment format requirements review page 2 syllabus; and this is very important: students must submit a full discussion on submitted answers to receive full credit-no short answers!
Assignment #1 Due Week 3
Page 25 Exercises; answer only question 1; Please submit a full discussion on your answers-no short responses!
Also select 10 key terms and define.
Assignment #2 Due Week 5
Page 107; Exercises answer only question 1;
Please submit a full discussion on your answers-no short responses!
Also select 10 key terms and define.
Assignment #3 Due Week 8
Page 192 Exercises answer only question 2; Please submit a full discussion on your answers-no short responses!
Also select 10 key terms and define.
Assignment #4 Due Week 10
Page 303 Exercises answer only question 3; Please submit a full discussion on your answers-no short responses!
Also select 10 key terms and define.
Assignment #5 Due Week 13
Page 408 Exercises answer only question 2; Please submit a full discussion on your answers-no short responses!
Also select 10 key terms and define.
Assignment #6 Due Week 15
Page 484 Exercises answer only question 2; Please submit a full discussion on your answers-no short responses!
Also select 10 key terms and define.